The People Behind
Every Call
CallForce is built on the principle that people make or break a telemarketing campaign. We hire differently, train relentlessly, and retain the best — so every call made on your behalf is made by someone who genuinely knows what they're doing.
We Only Hire The Best
The telemarketing industry has a reputation problem — and it comes from agencies that hire warm bodies rather than skilled professionals. At CallForce, we take a fundamentally different approach. We hire selectively, we train extensively, and we pay the top industry wages to retain the people worth keeping.
A highly skilled telemarketer can outperform an ordinary one by 3 to 1. That difference shows up in your appointment rate, your lead quality, and ultimately your revenue. So while it might cost more to do it the CallForce way, the return on that investment is substantial.
Hired for Results
Every person we hire is assessed for the specific skills that make a great telemarketer — resilience, communication, emotional intelligence, and the ability to listen. Not just a willing applicant with a phone.
Trained Before They Call
Before any team member touches a client campaign, they go through our training programme — including product knowledge, script work, objection handling, and quality call practice. We don't learn on your time.
Continuously Improving
Training never stops at CallForce. We run regular coaching sessions, listen to calls for quality, and continually refine our approach. The best telemarketers are always learning — and ours are no exception.
Always Australian
Every member of our team is based in Australia, speaks English as their first language, and understands the local business culture. No exceptions, no workarounds, no overseas overflow.
Jonathan Zilberman — Founder & Director
Jonathan founded CallForce with a simple vision: build the telemarketing company he always wished he could hire — one that hired exceptional people, trained them properly, and treated every client's campaign as its own.
With over 20 years of hands-on experience in business development and telemarketing, Jonathan brings a rare combination of strategic thinking and ground-level execution. Before starting CallForce, he held senior positions at National Australia Bank, AAPT, Sensis, and Verisign, working in sales, business development, and telemarketing roles across both large corporates and fast-growing businesses.
Jonathan is actively involved in the day-to-day operations of CallForce — including campaign strategy, staff training, quality monitoring, and client relationships. When you work with CallForce, you're not dealing with an absentee owner. You're dealing with someone who genuinely cares about the outcome of every campaign we run.
Work with Australia's best telemarketing team.
Talk to our team today. No obligation, no pressure — just a straight conversation about what's possible for your business.